Tanggung Jawab Sosial Perusahaan Dan Etika Bisnis
Keywords:
Tanggung Jawab Sosial, Etika Bisnis, Keberlanjutan, Reputasi, Pemangku KepentinganAbstract
Jurnal ini membahas peran Tanggung Jawab Sosial Perusahaan (CSR) dan Etika Bisnis dalam membentuk bisnis yang berkelanjutan dan bertanggung jawab secara sosial. Dengan pendekatan kualitatif melalui studi kasus, penelitian ini mengeksplorasi praktik CSR dari beberapa perusahaan di Indonesia dan menganalisis bagaimana prinsip etika diintegrasikan ke dalam strategi bisnis. Hasil menunjukkan bahwa perusahaan yang aktif menjalankan CSR dan menjunjung tinggi etika bisnis cenderung memiliki reputasi merek dan kepercayaan pemangku kepentingan yang lebih kuat. Studi ini memberikan kontribusi dalam pemahaman perilaku etis perusahaan sebagai pendorong keberlanjutan jangka panjang.
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