Preferensi Gen Z Dalam Pemilihan Aplikasi Investasi Digital
Keywords:
Generasi Z; Investasi Digital; Aplikasi Investasi, Preferensi Pengguna.Abstract
Maraknya teknologi digital telah membuka jalan bagi aplikasi investasi untuk semakin mudah diakses oleh masyarakat, khususnya generasi Z yang merupakan generasi digital native. Penelitian ini bertujuan untuk menganalisis preferensi dan faktor-faktor yang mempengaruhi partisipasi Generasi Z dalam memilih aplikasi investasi digital di Indonesia. Dengan menggunakan metode sumber daya internal, penelitian ini mengumpulkan data sekunder dari laporan industri teknologi keuangan utama. Hasil penelitian menunjukkan bahwa faktor utama yang mempengaruhi preferensi Generasi Z dalam memilih aplikasi investasi adalah kemudahan penggunaan, keamanan, dan edukasi. Penelitian ini memberikan wawasan bagi pengembang aplikasi investasi digital untuk menciptakan platform yang lebih sesuai dengan kebutuhan Generasi Z dan meningkatkan partisipasi aktif mereka di dunia investasi swasta.
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